LAST UPDATE: 09/05/2023

Meishee takes your privacy seriously and ensures the security and protection of data for all customers, partners, suppliers, and users of the "meishee.com.br" website and any other site, store, or application operated by Meishee.

This Privacy Policy ("Privacy Policy") aims to inform you about how we use and disclose information collected during your visits to our store and in communications exchanged with you ("Communications"). This Privacy Policy applies only to information collected through the store.

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE TO BE AWARE OF THE TERMS HEREIN AND AGREE TO THE PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND FORMS OF PROCESSING YOUR PERSONAL DATA THAT YOU PROVIDE IN THE STORE.

This privacy policy provides an overview of our privacy practices, the choices you can make, and the rights you can exercise regarding the personal data processed by us. If you have any questions about personal data usage, please contact suporte@meishee.com.br.

Additionally, the privacy policy does not apply to any third-party apps, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing these links will take you out of the store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend reviewing the privacy policy of any site you interact with before allowing the collection and use of your personal data.

If you provide us with personal data regarding other individuals, you declare that you have the competence to do so and have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.

1. Definitions

   • For the purposes of this Privacy Policy:
     • "Personal Data" means any information that directly or indirectly identifies or can identify a natural person, such as name, CPF (Brazilian tax ID), date of birth, IP address, among others.
     • "Sensitive Personal Data" means any information that reveals, concerning a natural person, racial or ethnic origin, religious belief, political opinion, union membership, genetic or biometric data, health or sexual life data.
     • "Processing of Personal Data" means any operation performed with Personal Data, by automatic means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or association, restriction, erasure or destruction. Processing of Personal Data also includes any other operation as provided by applicable law.
     • "Data Protection Laws" means all legal provisions regulating the Processing of Personal Data, including, but not limited to, Law No. 13,709/18, General Data Protection Law ("LGPD").

2. Use of Personal Data

   • We collect and use Personal Data to manage your relationship with us and to better serve you when purchasing products and/or services at the Store, customizing and improving your experience. Examples of how we use data include:
     • Facilitating your purchase of products and/or services at the Store.
     • Confirming or correcting information we have about you.
     • Sending information we believe may be of interest to you.
     • Personalizing your use experience of the Store.
     • Customizing advertising sent to you based on your interest in our Store.
     • Contacting you via provided phone number and/or email address. We may contact you personally, by voicemail, through automated dialing equipment, by text message (SMS), by email, or by any other means of communication your device is capable of receiving, in accordance with the law and for reasonable business purposes.

3. Non-provision of Personal Data

   • You are not required to share the Personal Data we request, however, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, certain specialized features, or be able to provide necessary assistance or deliver the product or service contracted by you.

4. Collected Data

   • The general public can browse the Store without the need for any registration and submission of Personal Data. However, some Store functionalities may depend on registration and submission of Personal Data to complete purchases/service hiring and/or enable the delivery of products/service by us.
   • When contacting the Store, we may collect:
     • Contact information: Name, surname, phone number, city, state, and email address.
     • Information you submit: Information you submit via form (questions, complaints, suggestions, criticisms, compliments, etc.).

5. Data collected during general browsing in the store may include:

   • Location data: Geolocation data when you access the Store.
   • Preferences: Information about your preferences and interests regarding products/services (when you tell us what they are or when we deduce them from what we know about you).
   • Store navigation data: Information about your visits and activities in the store, including the content (and any ads) you view and interact with, information about the browser and device you are using, your IP address, your location, and the website address from which you arrived. Some of this information is collected using our Automated Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, read how we use Automated Data Collection Tools in item 7 below.
   • Anonymous or aggregated data: Anonymous responses to surveys or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a process of de-identification or pseudonymization to your data so that it is reasonably unlikely that you will be identified through the use of this data with available technology.
   • Other information we may collect: Other information that does not specifically reveal your identity or that is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags, and other technologies.

   We do not collect Sensitive Personal Data.

6. Sharing of Personal Data with Third Parties

   • We may share your Personal Data:
     • With the partner company(ies) you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for staging and production, and data hosting and storage service providers, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example.
     • With third parties to help us manage the Store.
     • With third parties in the event of any reorganization, merger, sale, joint venture, assignment, transmission, or transfer of all or part of our business, assets, or capital (including in relation to bankruptcy or similar processes).

7. International Data Transfers

   • Personal Data and other information collected by us may be transferred or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.

8. Automatic Collection of Personal Data

   • When you visit the Store, it may store or retrieve information on your browser, whether in the form of cookies or other similar technologies. This information may be about you, your preferences, or your device and is primarily used to make the Store work as you expect it to. The information generally does not directly identify you but can provide a more personalized internet experience.

   According to this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, among others:

   • Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device model and manufacturer, language, type and version of Internet browser you are using. We may use this information to ensure that the Store functions properly.
   • Using cookies: Cookies allow the collection of information such as browser type, time spent on the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience when using the Store and to direct advertising to you based on your interests. We also collect statistical information about Store usage for continuous improvement of our design and functionality.

   If you do not wish for your information to be collected through cookies, you can configure cookies in the "options" or "preferences" menu of your browser.

   • Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track user actions in the store (including email recipients), measure the success of our marketing campaigns, and collect statistical data on Store usage and response rates. In case of active ad personalization in tools such as Facebook, Google, or Bing, the information can be used to display ads on their services.

   • We may hire behavioral advertising companies to obtain reports on Store ads across the internet. For this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or the use of other users, of our Store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can set your preferences in your browser menu. Please note that if you change computers or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser.

9. Protection of Personal Data

   • Meishee adopts security measures to protect your Personal Data against unauthorized access, misuse, or loss. Despite these measures, no website is entirely secure, so we recommend that you take care to protect your personal information when using the Internet.

10. Data Retention

    • Meishee retains Personal Data for as long as necessary to fulfill the purposes for which it was collected, including the provision of services, the compliance with legal obligations, the resolution of disputes, and the enforcement of our agreements.

11. Rights of the Holder of Personal Data

    • The Holder of Personal Data has rights provided for in the Data Protection Laws, such as:
      • Access: The right to obtain confirmation of the processing of your Personal Data and access to such data.
      • Correction: The right to request the correction of incomplete, inaccurate, or outdated Personal Data.
      • Anonymization, Blocking, or Deletion: The right to request the anonymization, blocking, or deletion of unnecessary or excessive Personal Data or Personal Data processed in violation of Data Protection Laws.
      • Portability: The right to request the portability of Personal Data to another service provider or product, respecting the commercial and industrial secrecy.
      • Withdrawal of Consent: The right to withdraw consent for the processing of Personal Data.
      • Information About Shared Use: The right to information about public and private entities with which we have shared data.
      • Information About the Possibility of Not Providing Consent and About the Consequences of Such Denial: The right to information about the consequences of denying consent for the processing of Personal Data.
      • Data Rectification and Deletion: You can request correction, modification, or deletion of your data.

12. Other Considerations

    • Updates: Meishee may update this Privacy Policy as necessary. We encourage you to review it periodically.

13. Questions and Contact Information

    • If you have any questions about this Privacy Policy or wish to exercise any of your rights as a data subject, please contact suporte@meishee.com.br.

Sincerely,

Meishee Team.